Now you know why we’re so excited about our newest feature, the Coupon Wheel: It’s Fun and Exciting! From a user’s point of view, spinning a wheel with the possibility of winning something is irresistible!.They’re Motivated by a Sense of Achievement: Users play games to feel the sense of accomplishment that comes from winning.Users Are in Charge: Interactive campaigns put the user in control, so they’re more motivated to engage and convert.Here’s why gamified campaigns are so successful: These types of optins are all about psychology and emotion, just like the games they mimic. How powerful? Gamified optins have been known to turn 2-3% conversions rates into conversions rates of 30% or more. That’s what makes gamified optins so powerful. Spinning wheels, crushing candies, popping bubbles – games are hard to resist and they make us feel good.
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